How GoPro Tub Refinishing Automated Their Business with AI

GoPro Tub Refinishing is a bathtub refinishing and reglazing company based in Katy, Texas. They serve the Houston metro area — homeowners, property managers, hotels, and real estate investors who need bathtubs, showers, sinks, and tile brought back without replacing them. It is also the company where Proxera's founders run every system they sell. Not a demo environment. Not a staging site. Real calls, real customers, real money. ## The business before automation Before GrowthOps, GoPro ran on a solo operator model. The owner answered every call himself. If he was under a tub, the call went to voicemail. If it was after hours, the call went to voicemail. If he was driving between jobs, the call went to voicemail. The business had a good reputation and consistent referrals. The problem was not lead quality. The problem was lead capture. A significant share of calls were not being answered on first contact, and a share of those were not calling back. The biggest competitor was not another refinishing company. It was whoever picked up the phone first. ## What was built Proxera built and deployed the following at GoPro Tub Refinishing: **AI receptionist (English and Spanish).** Answers every call and text in under a minute, around the clock. Identifies the job type — bathtub, shower, sink, tile, or countertop — qualifies the buyer on scope and timeline, and books or escalates. **Calendar-connected booking.** The AI books jobs directly onto the calendar with service-area rules encoded. Katy, the Woodlands, and the west Houston suburbs are in scope. Sugar Land and Pearland are in scope. Galveston is a conversation. **Bilingual handling.** Houston is forty percent Spanish-speaking at home. The AI responds in the caller's language without the owner having to think about it. **Quote follow-up sequences.** Estimates that did not convert get a follow-up sequence that runs automatically for two weeks. No one has to remember to call back. **Review request automation.** After a job is marked complete, a review request goes out to the customer. GoPro's Google review count grew consistently after this went live. **Google Ads campaign.** Running on booked-job reporting, not clicks. The campaigns target refinishing and reglazing keywords across the Houston metro in English. **Next.js website.** Fast, bilingual, structured for search and AI answer engines. Live at [goprotubrefinishing.com](https://www.goprotubrefinishing.com). ## What changed The owner went from answering every call personally to reviewing a daily summary. First contact is handled. Qualification is handled. Booking is handled. The business still runs on field work. The difference is that the field work is now the only thing the owner has to manage in person. ## What this means for your business GoPro Tub Refinishing was the prototype. Every Proxera client gets the system that proved itself there. If you run a home service or trade business and you recognize the problem — calls going to voicemail, bookings done manually, follow-up falling through the cracks — contact Proxera at [proxera.tech/contact](https://proxera.tech/contact).